Thinking out loud

Technical deep dives, industry commentary and lessons from the build. Cross-posted from LinkedIn and written for people who build or buy AI systems.

Prompt Evals Coming soon

How prompt evaluation stopped a pipeline from killing the wrong ads

A worked example across three prompt versions: a baseline that missed edge cases, a structured version that got most things right but recommended killing a fatigued ad instead of refreshing it, and a few-shot version that fixed it. The eval framework found the failure before it reached production.

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AI Pipelines Coming soon

Why we use deterministic risk scoring instead of AI-generated assessments

LLMs are exceptional at entity extraction. They're inconsistent at evaluation. Here's how we separate the two and why it matters for audit-grade systems.

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Trade Finance Coming soon

Document intelligence in trade finance: what's possible now

Bills of lading, letters of credit and certificates of origin contain structured information trapped in unstructured formats. A practical look at what AI extraction can and can't do today.

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ESG Coming soon

ASEAN Taxonomy and the data problem nobody talks about

Southeast Asia's sustainable finance framework is ambitious. But the gap between what regulators require and what companies can actually report remains enormous. Where does AI fit?

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Ecommerce Coming soon

Solving international DDP shipping on Shopify when the platform won't help

Shopify blocks DHL eCommerce for dietary supplement stores. Here's the workaround we built using EasyPost and PluginHive - and why platform constraints shouldn't limit your shipping strategy.

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AI Pipelines Coming soon

Building multi-step document extraction pipelines with the Claude API

A technical walkthrough of how we orchestrate event-driven document processing workflows, with Claude handling the heavy lifting and PostgreSQL storing the results.

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ESG Coming soon

Scope 1, 2 and 3 emissions: the data infrastructure challenge

Most organisations can handle Scope 1 and 2 reporting with spreadsheets. Scope 3 breaks everything. A look at why supply chain emissions data needs purpose-built infrastructure.

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Articles shipping soon

First articles publish Q2 2026. Drop your email and we'll send them your way.